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The momentum behind INEOS Automotive’s Grenadier is no longer just a story of niche enthusiasm or early adopter curiosity. It has matured into something far more substantial. In the first quarter of 2026, the brand recor

INEOS Automotive launches its Grenadier Origins campaign, telling the story of how the rugged 4x4 was born in a London pub.

INEOS Automotive is not a brand inclined toward reinvention for its own sake. From the outset, the Grenadier has been positioned as a modern interpretation of a traditional, uncompromising 4X4, engineered to work hard, travel far and withstand real-world abuse. As the model enters its third full year of production, the 2026 updates signal a […]

INEOS Automotive has confirmed that its dedicated safari-spec Grenadier Game Viewer will enter full production in early 2026, marking a significant milestone for a vehicle that has already attracted considerable attention from operators across Africa, the United States, the Middle East and South East Asia. Initially showcased as a prototype at the Goodwood Festival of […]

London, 7 April 2025 – In a world where many SUVs would rather be seen at a coffee shop than on a rocky trail, INEOS Automotive is taking a stand — quite literally, in the mud. Launching its cheeky new ‘Us vs. Them’ campaign, the British 4X4 specialist has fired off a wry yet unmistakable […]

London, 16 January 2025 – INEOS Automotive has kicked off the year with a strong start, as its Hambach production facility roars back to life following a brief hiatus. The pause, necessitated by a supplier insolvency that disrupted seat production, ended with a timely resolution. Now, the facility is once again rolling out Grenadier and […]

London, 20 November 2024 – INEOS Automotive has announced that production of its Grenadier and Quartermaster models will resume in early January 2025 following the resolution of a critical component shortage that temporarily halted operations in September 2024. The company’s state-of-the-art manufacturing plant in Hambach, France, will recommence production, with all supply chain partners fully […]

London, 18 September 2024 – INEOS Automotive has launched an innovative online sales platform designed to revolutionize the vehicle purchasing experience for customers of its rugged Grenadier models. The new tool, which enables buyers to easily locate pre-configured new and Certified by INEOS used vehicles, is set to reshape how customers across the globe discover […]

The award-winning INEOS Grenadier demonstrated its unparalleled versatility and adaptability at this year’s Goodwood Festival of Speed with the public debut of several exciting prototypes. Among the showcased models were: Lynn Calder, CEO of INEOS Automotive, remarked, “The Grenadier’s body-on-frame chassis has already proven itself to be incredibly versatile, so as we look to future […]

INEOS Automotive is set to unveil the first model from Arcane Works, a distinguished service offering exclusive, limited editions of the award-winning Grenadier 4X4, at 10:45am (BST) on Thursday, July 11. This new bespoke service marks an exciting addition to the Grenadier lineup. The unveiling will take place during a brief press conference at INEOS […]