London, 18 September 2024 – INEOS Automotive has launched an innovative online sales platform designed to revolutionize the vehicle purchasing experience for customers of its rugged Grenadier models. The new tool, which enables buyers to easily locate pre-configured new and Certified by INEOS used vehicles, is set to reshape how customers across the globe discover and finance their ideal Grenadier.
Initially launched in the UK this month, the platform will soon roll out to key international markets including Germany, Australia, South Africa, and the United States before the close of 2024. This comprehensive system provides detailed, real-time information on every available Grenadier model within a customer’s region. Users can explore high-resolution galleries, videos, full vehicle specifications, and, for Certified by INEOS used models, detailed service histories. This functionality offers a transparent and streamlined process that mirrors the quality and dependability of the Grenadier itself.
One of the platform’s standout features is its integration of financing solutions from partners such as Santander Consumer Finance in the UK, Germany, and the US, as well as Pepper Money in Australia. This allows customers to seamlessly explore financing options while reviewing vehicle choices, all within one user-friendly environment.
A New Era in Automotive Sales
Mike Whittington, Chief Commercial Officer of INEOS Automotive, emphasized the company’s commitment to delivering an exceptional purchasing experience from the very beginning:
“From the earliest days of the business, we focused on providing an exceptional buying experience for customers. This new platform will ensure our customers have simple and quick online access to every available Grenadier model on sale in their country, so they can easily choose and finance their vehicle with peace-of-mind.”
The platform was developed in partnership with Nexus Point, a specialist in digital automotive sales solutions. Nexus Point’s scalable Apex platform has been tailored to integrate seamlessly with INEOS Automotive’s existing management systems, enabling retail partners to centrally manage their stock of both new and Certified by INEOS vehicles. The partnership signifies a strategic move by INEOS Automotive to boost sales through digital transformation and enhanced customer engagement.
Ross Giblin, Sales Director at Nexus Point, expressed excitement about the platform’s capabilities:
“Our scalable Apex platform is perfectly tailored to work with INEOS Automotive’s growing sales network and its combination of agency and dealership models. Apex plugs directly into INEOS Automotive’s existing software and will accelerate sales growth by ensuring potential customers will have access to every Grenadier on sale in their market.”
Real-Time Management for Dealers
In addition to its consumer-facing capabilities, the platform empowers INEOS dealers by offering them real-time control over their stock. This bespoke software solution enables dealers to manage new and used inventory dynamically, ensuring customers always have access to the latest available models. The ability to update inventory in real time provides a level of operational efficiency and transparency rarely seen in the automotive industry, positioning INEOS Automotive as a pioneer in customer-centric digital sales.
As INEOS Automotive continues to expand its global footprint, this new sales platform underscores its dedication to offering customers a robust and reliable online experience. Whether exploring new vehicle configurations or certified used models, buyers will benefit from a transparent, user-friendly interface designed to facilitate a stress-free purchasing process—reflecting the no-nonsense ethos that the Grenadier is built upon.
With this digital innovation, INEOS Automotive is setting a new standard for how customers engage with its vehicles, combining ease of use with comprehensive access to its renowned models. As the tool rolls out across more markets in the coming months, it will continue to enhance the purchasing experience for Grenadier enthusiasts worldwide.
