Johannesburg, 7 August 2025 – Volkswagen South Africa has officially opened pre-orders for the all-new Volkswagen Tayron, a premium SUV that blends elegant design, intelligent technology, and refined comfort in a versatile seven-seat package. First unveiled at this year’s Volkswagen Indaba, the Tayron now takes centre stage as the brand’s latest offering in the upper-mid SUV segment.
Positioned between the popular Tiguan and the flagship Touareg, the Tayron adds a bold new dimension to the Volkswagen SUV line-up. With its commanding presence, advanced equipment, and premium craftsmanship, it represents the next evolution in Volkswagen’s commitment to everyday usability, digital sophistication, and dynamic performance.
A Striking New Standard in Design and Comfort
Measuring 4.79 metres in length, the Tayron’s powerful proportions are matched by a modern, sculpted SUV design language. A clean front end features sharp lines, Eco LED or IQ. Light HD Matrix headlights (depending on trim), and the signature illuminated Volkswagen badge – now mirrored at the rear with a full-width horizontal LED strip and matching illuminated logo.
Step inside, and the Tayron’s interior reflects the same design intent. Depending on specification, materials such as ArtVelours Eco microfibre and Varenna leather blend with ambient lighting elements to create a distinctly premium environment. The result is a cabin designed not just to transport, but to elevate the everyday journey.
Trim Levels Tailored for Every Lifestyle
South African customers will have a choice of three Tayron variants, each offering a distinct character and set of features.
- Tayron (Base): Only available as a 5-seater, the base model sets a strong foundation with a generous standard specification. Key features include Eco LED headlights, Park Assist, Blind Spot Monitor with Rear Traffic Alert, a 12.9-inch infotainment radio, Adaptive Cruise Control with Front Assist, Lane Keeping Assist, and 18-inch Bologna alloy wheels.
- Tayron Life: Building on the base model, Tayron Life adds enhanced comfort and technology. These include nine airbags, tri-zone automatic climate control, 10-colour ambient lighting, multifunctional driving experience control, and a larger infotainment screen with App-Connect Wireless (Apple CarPlay and Android Auto). Digital instruments, illuminated Volkswagen badges, LED headlights with automatic high beam, and 3D LED tail lamps also come standard.
- Tayron R-Line: Designed for drivers who crave a sportier edge, the R-Line features a distinctively styled R-design front bumper, LED Plus headlights, exclusive Varenna leather with R-Line badging, heated front seats, pneumatic ergoActive seats with massage functionality, and 30-colour ambient lighting. Visually, the R-Line is distinguished by its unique exterior styling elements and 19-inch Coventry alloy wheels.
Engineered for Everyday Performance
All Tayron variants will be powered by Volkswagen’s tried-and-tested 1.4 TSI engine, producing 110kW and 250Nm of torque between 1,500 and 3,500rpm. Mated to a smooth-shifting 7-speed DSG transmission, this drivetrain offers an optimal blend of performance and efficiency – ideal for both urban commutes and long-distance journeys.
While pricing will be announced closer to the official launch, the Tayron’s early availability for pre-order ensures that South African customers eager to get behind the wheel of Volkswagen’s latest SUV innovation can secure their place now.
A Premium SUV for the Connected Age
With cutting-edge driver assistance systems like Exit Warning, Travel Assist, and IQ. Light HD Matrix technology, the Tayron not only redefines expectations for the segment – it elevates the driving experience to new heights. Whether it’s the quiet confidence of its refined cabin, the seamless integration of digital features, or the reassuring performance on the road, the Tayron is designed for those who value substance as much as style.
To reserve your Tayron or learn more, visit the official Volkswagen South Africa website.
All-new Volkswagen Tayron – Where Innovation Meets Premium Versatility.
