Riyadh, Saudi Arabia – November 19, 2024 – Iconic California-based luxury automotive specialist, Singer, has announced a strategic partnership with Seven Car Lounge, bringing its renowned restoration services to clients in Saudi Arabia, Bahrain, Kuwait, and Qatar. This milestone marks Singer’s official debut in Saudi Arabia, celebrated during a special event in Riyadh that showcased two meticulously restored Porsche 911s Reimagined by Singer.
A Global Strategy Anchored in Excellence
Singer’s expansion into the Middle East is part of a broader mission to partner with world-class luxury specialists worldwide. Seven Car Lounge, a Saudi pioneer in the exotic and collectable car industry, is now the region’s exclusive partner for clients commissioning bespoke restorations. This collaboration ensures that both existing and future owners gain direct access to Singer’s unparalleled craftsmanship and local expert servicing.
Rob Dickinson, Founder and Executive Chairman of Singer, highlighted the significance of this partnership:
“Since I founded Singer in 2009, our mission has been to celebrate the brilliance and heritage of the Porsche 911. Expanding into Saudi Arabia allows us to connect with an extraordinary car culture and support our clients through Seven Car Lounge’s expertise in the luxury automotive space.”
Singer’s Masterpieces: A Middle Eastern Premiere
During the Riyadh event, attendees were treated to the debut of two remarkable Porsche 911 restorations:
- A Classic Turbo restoration in Singer Racing White and Green, paying homage to the legendary Type 930 Turbo of 1974.
- A DLS Turbo restoration in Singer Racing White and FluroRed, inspired by the Type 934.5 endurance racer of 1977.
Each car exemplifies Singer’s philosophy of combining timeless design with modern engineering and craftsmanship, tailored uniquely to the owner’s vision.
Mazen Fawaz, CEO of Singer, shared his enthusiasm:
“Our work is defined by beauty, craftsmanship, and innovation. Partnering with Seven Car Lounge allows us to bring these values to a new audience, offering personalized restorations that honor the Porsche 911’s legacy.”
Seven Car Lounge: Elevating the Experience
Seven Car Lounge, a leader in Saudi Arabia’s automotive lifestyle industry, will provide clients with access to Singer’s restoration services while also offering tailored driving experiences and aftersales support. This partnership underscores Seven’s commitment to curating exceptional experiences for luxury car enthusiasts.
Adel Alrajab, CEO of Seven Car Lounge, expressed his excitement:
“We are proud to partner with Singer and to bring their extraordinary restorations to our region. At Seven Car Lounge, we aim to redefine the luxury automotive experience, from acquiring dream cars to offering unforgettable journeys across Saudi Arabia and beyond.”
A Legacy of Craftsmanship
Founded in 2009, Singer has redefined the art of restoration, focusing exclusively on air-cooled Porsche 911s. The company’s Classic Turbo and DLS Turbo services represent the pinnacle of automotive artistry, blending iconic design with cutting-edge materials and precision engineering.
Singer’s journey has been marked by milestones, including the introduction of all-wheel-drive and Targa restorations, the launch of its DLS (Dynamics and Lightweighting Study) services, and now, its debut in the Middle East.
A Shared Vision
The partnership between Singer and Seven Car Lounge represents a fusion of Californian craftsmanship and Saudi luxury expertise. Together, they aim to provide Middle Eastern clients with unparalleled access to bespoke Porsche 911 restorations, reinforcing Singer’s ethos: A Relentless Pursuit of Excellence.
As Singer continues to expand globally, its collaboration with Seven Car Lounge promises to celebrate and elevate the vibrant car culture of Saudi Arabia and the wider Gulf region.
