Škoda to Supply Enyaq Models for VIP and Hospitality Transfers at British Grand Prix
Milton Keynes, 6 June 2024: Škoda has forged an exciting partnership with Silverstone, the iconic home of British motorsport, to become its official car partner. This collaboration will prominently feature Škoda’s all-electric Enyaq models, emphasizing sustainability and modern electric mobility at the Formula 1 Qatar Airways British Grand Prix in July.
Key Partnership Details:
Fleet Introduction: Škoda will supply a fleet of 30 Enyaq vehicles to Silverstone, ensuring that key stakeholders, VIPs, and guests are transported efficiently and sustainably throughout the event.
Sustainability Goals: This initiative aligns with Silverstone’s mission to enhance sustainability. The circuit has recently installed 24 electric car chargers to support its goal of reducing carbon emissions and promoting eco-friendly transportation options.
Event Highlight: The Enyaq fleet will be integral to the logistical operations during the Formula 1 Qatar Airways British Grand Prix, a highlight in the racing calendar, which in 2023 saw over 480,000 attendees.
Interactive Fan Experience:
In addition to providing electric vehicles, Škoda will enhance the fan experience at Silverstone with a brand experience stand. This will feature Gran Turismo 7 racing simulators, allowing attendees to virtually drive the impressive Škoda Vision GT on the legendary Silverstone track. The Vision GT, launched earlier this year, showcases design elements inspired by classic Škoda racing models like the iconic 1100 OHC ‘Red Racer’.
Leadership Comments:
Pietro Panarisi, Head of PR & Communications at Škoda UK, expressed his enthusiasm for the partnership: “We’re thrilled to be involved with Silverstone, one of the most renowned names in motorsport. Like Silverstone, Škoda boasts a remarkable motorsport heritage and a forward-thinking approach to sustainability.”
Nick Read, Chief Commercial Officer at Silverstone, added: “We are delighted to announce Škoda as the official car partner to Silverstone. This collaboration is a significant milestone in our Shift to Zero journey, demonstrating our commitment to sustainability. Škoda’s alignment with our eco-friendly objectives will help us transition to a greener fleet and maintain our focus on sustainable practices at Silverstone.”
This partnership marks a pivotal step in integrating advanced electric mobility solutions within the motorsport arena, highlighting Škoda’s dedication to sustainable innovation and Silverstone’s ongoing commitment to eco-conscious operations.
