Letchworth, 22 May 2025 – In celebration of 60 years at the forefront of automotive care, Autoglym – the UK’s most trusted car care brand – has launched a national competition offering fans the chance to win exclusive commemorative products, anniversary merchandise, and a hands-on Car Care Experience Day at its state-of-the-art headquarters in Hertfordshire.
This milestone campaign honours Autoglym’s enduring legacy of car care innovation, which began in 1965 and has since spanned generations of motoring enthusiasts, professional detailers, and Royal Warrant holders. Now, through a specially designed online competition, the brand is inviting customers old and new to take part in the celebration.
Win Exclusive 60th Anniversary Prizes
Live throughout May and June, the free-to-enter digital competition invites participants to virtually “wipe away” foam in a fun online game to reveal whether they’ve instantly won one of several commemorative prizes. These include:
- Limited-edition Super Resin Polish and Rapid Ceramic Spray, featuring exclusive 60th anniversary chequered motif bottle designs.
- Autoglym Luxury Bodywork & Wheels Collection gift kits.
- Official Autoglym 60th anniversary merchandise.
- Tickets to the Autoglym Car Care Experience Day, an immersive detailing masterclass hosted at the brand’s high-tech training facility.
For those who don’t win, there’s still a reward in store – all non-winning entrants will automatically receive a 15% discount code, valid on a single purchase via autoglym.com.
To enter the competition, visit autoglym60th.com.
Limited-Edition Collectibles Available with Purchases
In addition to the prize draw, customers can get their hands on the exclusive 60th anniversary edition bottles of Super Resin Polish or Rapid Ceramic Spray with any online order of £60 or more from July, while stocks last.
Polished Performance: Iconic Products, Reinvented
A flagship of the Autoglym range since its earliest days, Super Resin Polish remains a go-to solution for enhancing gloss and correcting light imperfections on all types of paintwork – from modern metallic finishes to classic lacquer coats. Meanwhile, Rapid Ceramic Spray brings modern hydrophobic protection in a convenient spray format, offering up to three months of deep-gloss, water-beading brilliance.
Hands-On with the Experts: The Car Care Experience Day
Launched earlier this year, the Autoglym Car Care Experience Day is an educational event designed to help enthusiasts elevate their detailing skills. Hosted at the brand’s new purpose-built indoor facility in Letchworth, attendees receive expert guidance on everything from basic cleaning to advanced protection techniques.
A Legacy of Royal-Worthy Shine
Founded in 1965 with just eight pioneering products, Autoglym grew rapidly through the decades. By the 1980s, its range had made its way into high-street stores, and by the 1990s, it had earned Royal Warrants of Appointment from HRH The Queen Mother and HRH The Prince of Wales – distinctions that remain a testament to the brand’s commitment to excellence.
In the years since, Autoglym has introduced industry-leading innovations such as High Definition Wax and the Polar range, culminating in its current line-up of over 60 premium car care products. Today, Autoglym proudly serves as the official car care supplier to His Majesty The King.
Join the Celebration
Whether you’re a lifelong fan or discovering Autoglym for the first time, the 60th anniversary campaign is the perfect opportunity to explore the brand’s heritage – and give your vehicle the royal treatment it deserves.
To enter the competition and explore the Autoglym range, visit autoglym60th.com. For product purchases and care guides, head to autoglym.com.
