Daytona Beach, Florida – 23 October 2025
Aston Martin has announced an ambitious new chapter in its global real estate journey through a landmark multi-project partnership with Valor Real Estate Development. The collaboration begins with Aston Martin Residences Daytona Beach Shores, an 18-storey oceanfront development that brings the British marque’s signature craftsmanship and design excellence to one of America’s most celebrated coastal destinations.
A New Era of Oceanfront Luxury
Positioned along Florida’s iconic Atlantic coastline, Aston Martin Residences Daytona Beach Shores will comprise 86 ultra-luxury units spread across approximately 320,000 square feet (30,000m²). The design seamlessly blends performance-inspired aesthetics with timeless sophistication — an ethos drawn directly from Aston Martin’s award-winning automotive heritage.
Located at 3411 South Atlantic Avenue, residents will enjoy sweeping ocean views and direct access to Daytona Beach, while being just minutes from the legendary Daytona International Speedway — the spiritual home of American motorsport and a venue deeply intertwined with Aston Martin’s own racing story.
The building’s amenities will reflect the brand’s uncompromising approach to excellence, including fine dining options, an artisan bakery, and a suite of world-class lifestyle facilities. Two penthouse floors — featuring eight double-height bespoke residences — will crown the structure, setting a new benchmark for exclusivity and coastal living in Florida.
A Vision Beyond Automotive
“For Aston Martin, real estate is a seamless brand extension,” said Stefano Saporetti, Aston Martin’s Director of Brand Diversification. “Our strategic vision centres on growing Aston Martin beyond the automotive world. This crucial new partnership with Valor Real Estate Development is engineered to meet client demand for exclusive, ultra-luxury living opportunities. Our expanding real estate portfolio delivers a truly elevated ownership proposition, permanently reinforcing the Aston Martin brand globally.”
This latest addition joins an elite family of Aston Martin-designed residences, from the flagship Miami tower to the Tokyo Omotesandō townhouse — each project a celebration of form, function, and craftsmanship.
The Perfect Partnership
Valor Real Estate Development, a company renowned for creating transformative developments for over four decades, shares Aston Martin’s passion for innovation and refinement.
“Daytona Beach Shores is a rising star in Florida’s luxury market,” said Moises Agami, CEO of Valor Real Estate Development. “Every drive deserves a destination, and in partnership with Aston Martin’s unmatched craftsmanship and precision, this development will redefine oceanfront living and set a new standard for the region.”
Valor brings extensive expertise, having developed more than a billion dollars’ worth of real estate globally. The Daytona project represents the first of several planned collaborations, with additional landmark sites under review in Mexico City and Tampa Bay.
A Design Language of Craft and Beauty
According to Marek Reichman, Aston Martin’s Chief Creative Officer, the Daytona project offers the design team an extraordinary canvas:
“Aston Martin’s residential projects allow us to go beyond automotive design and explore how beauty, proportion, and craftsmanship can elevate daily living. With Daytona Beach Shores, we are creating a holistic experience — one that unites architecture, interiors, and performance-inspired elegance into a single, breathtaking vision.”
The design will incorporate bespoke materials, highly customisable interiors, and cutting-edge amenities, ensuring every space resonates with the distinctive DNA of Aston Martin — beauty, power, and soul.
A Legacy Connected to Speed
The choice of Daytona is no coincidence. The Daytona International Speedway, founded in 1959, has long been a cathedral of speed and endurance — hosting the Daytona 500 and the Rolex 24 Hours of Daytona, one of the world’s most prestigious endurance races. Aston Martin has enjoyed notable success there, including a one-two class victory at the 61st Rolex 24 in 2023 with The Heart of Racing team. The upcoming Aston Martin Valkyrie will make its highly anticipated Daytona debut in 2026.
The Road Ahead
Scheduled for completion in 2029, Aston Martin Residences Daytona Beach Shores will redefine oceanfront luxury, combining the artistry of British design with the vibrancy of Florida’s coastal lifestyle.
As Valor’s VP Loen Salame summed up: “Our collaboration with Aston Martin represents more than architecture — it’s about creating living experiences that are as dynamic and inspiring as the cars themselves. Together, we’re redefining the future of ultra-luxury living.”
With this latest project, Aston Martin continues to accelerate beyond the road — transforming its legacy of performance and beauty into a lifestyle that’s built to endure.
