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The Royal National Lifeboat Institution (RNLI) has received the first batch of INEOS Grenadier 4X4s, marking the start of a five-year partnership aimed at bolstering the charity’s lifesaving search and rescue operations.

Mülheim an der Ruhr, Germany – 19 November 2025 – The fire and rescue services of Mülheim an der Ruhr have welcomed three specially converted INEOS Grenadier 4X4s, marking a significant enhancement to the city’s first response and reconnaissance capabilities. The fleet includes two Grenadier Station Wagons and a Quartermaster double cab pick-up, each modified […]

Beijing, 25 September 2024 – The INEOS Grenadier 4X4, an award-winning off-road powerhouse, has officially made its debut in China, marking a pivotal moment in the brand’s global expansion. With its rugged design and robust capabilities, the Grenadier offers a striking contrast to the dominant trends in China’s rapidly evolving automotive market, which is heavily […]

INEOS Automotive Forms Five-Year Partnership with RNLI to Support Lifesaving Missions INEOS Automotive has entered into a five-year partnership with the Royal National Lifeboat Institution (RNLI), providing Grenadier 4x4s to aid in the charity’s lifesaving operations throughout the UK and Ireland. This collaboration marks a significant endorsement of the Grenadier’s capabilities, as it is entrusted […]

London, 18th June 2024 – INEOS Automotive has embarked on a monumental journey with the launch of its inaugural brand advertising campaign, “Built for More,” unveiling the acclaimed Grenadier 4X4 to a global audience. This multi-channel activation spans television, print, social media, outdoor media, and on-demand video streaming, aiming to engage over 400 million potential […]

INEOS Automotive Launches Arcane Works: A Bespoke Service for the Grenadier 4X4 Enthusiast INEOS Automotive has introduced Arcane Works, an exclusive service designed to offer customers the ultimate in personalization for its award-winning Grenadier 4X4. This innovative service enables customers to create limited edition, hand-finished vehicles that reflect their unique style and preferences. Each vehicle […]

London, 22 September 2023 – The first series production Grenadier 4X4s for North America have started rolling off INEOS Automotive’s production line in Hambach, France. The first US-bound Grenadier – a Belstaff Fieldmaster edition in Scottish White – emerged from the end-of-line Quality Inspection bay yesterday. More than 7,000 orders have already been placed for […]

London, 3rd November 2022 – Mercedes-AMG Petronas driver Sir Lewis Hamilton MBE, takes one of the first opportunities to give the Grenadier 4X4 a no holds barred shakedown on- and off-road, outside