Latest Articles
Explore our latest automotive news, reviews, and features.
Mazda’s Bubble Billboard Brings Wonderrrr to the Skies of Menlyn
Mazda South Africa has taken outdoor advertising to a breathtakingly whimsical level with the launch of its first-ever Bubble Billboard in Menlyn, Pretoria. More than just an eye-catching installation, the billboard releases real bubbles into the air, inviting passersby to pause, look up, and feel something extraordinary. The Bubble Billboard is a cornerstone of Mazda’s […]
Volvo and Curzon Pull Focus on Swedish Heritage in a Cinematic Celebration of the Refreshed XC60
London, 5 November 2025 — Volvo has stepped into the spotlight with an exclusive partnership that blends Scandinavian automotive design with the art of cinema. In collaboration with Curzon, and brokered by Initiative and DIVE with cinema advertising specialists Pearl & Dean, the Swedish marque has launched Pulling Focus — an evocative new brand platform […]
Volkswagen Celebrates Six Prestigious Awards Across Creativity and Marketing Effectiveness
Johannesburg, 24 October 2025 – Volkswagen has been honoured with six distinguished industry awards, highlighting the brand’s excellence in both creative storytelling and marketing effectiveness. The recognition comes from two of the most respected platforms in advertising and marketing: the 2025 Loeries Awards in Cape Town and the 2025 Effie Awards in Johannesburg. At the […]
Škoda UK Pokes Fun at EV Stereotypes in New Campaign: ‘Electric, but Škoda’
Milton Keynes, 11 July 2025 – Škoda UK is flipping the electric vehicle narrative on its head with a witty new advertising campaign that ditches the clichés and embraces the everyday. Titled ‘Electric, but Škoda’, the campaign is a humorous and sharply observed take on the stereotypes that continue to shape perceptions of EV drivers […]
Renault’s Cheeky ‘Cross the Road’ Campaign Shakes Up Brentford
Renault is shifting gears and stirring up a bit of friendly rivalry on the bustling Great West Road in Brentford, Middlesex. In a refreshing twist to its conventional advertising playbook, the automaker has unveiled a series of bold, special-build outdoor billboards that not only catch the eye but also gently poke fun at a neighboring […]
Hyundai Launches New Advertising Campaign: “Where Have You Been?”
Leatherhead, 4 November 2024 – Hyundai Motor UK has unveiled its latest advertising campaign, titled “Where Have You Been?”, designed to continue shifting perceptions of the brand as it evolves from a value-focused automaker to a premium volume contender renowned for innovation, design, and performance. Following the success of its previous campaign, “Dawn of a […]
Niche Markets: How Specialized Automotive Advertising Targets Enthusiast Communities
In a world where personalization and connectivity define consumer experiences, automotive brands are shifting gears to tap into niche markets. From the exhilarating roar of a vintage V8 engine to the silent efficiency of an electric vehicle, automotive enthusiasts form a diverse ecosystem of passion-driven communities. Today’s automotive advertisers are not just selling cars—they are […]
Nissan Qashqai Soars Above London in Spectacular Truman Brewery Stunt
Nissan’s latest advertising campaign has captured the attention of Londoners and tourists alike, as the Japanese automaker unveiled an eye-catching installation to celebrate the launch of its new Qashqai. In a bold stunt, a supersized replica of the popular British-built SUV has been ‘parked’ atop the iconic 49-metre chimney at Truman Brewery, a 200-year-old landmark […]
Kumho Tire Joins Forces with Eintracht Frankfurt in a Three-Year Strategic Deal
Kumho Tire Partners with Eintracht Frankfurt for a Sustainable Future In a landmark move, renowned Korean tire manufacturer Kumho Tire has signed a three-year strategic partnership agreement with Eintracht Frankfurt. This collaboration is set to significantly boost Kumho Tire’s brand visibility and image across Europe. The agreement encompasses an extensive advertising presence in the stadium, […]
INEOS Launches Global Campaign for Award-Winning Grenadier 4X4
London, 18th June 2024 – INEOS Automotive has embarked on a monumental journey with the launch of its inaugural brand advertising campaign, “Built for More,” unveiling the acclaimed Grenadier 4X4 to a global audience. This multi-channel activation spans television, print, social media, outdoor media, and on-demand video streaming, aiming to engage over 400 million potential […]
Audi South Africa launches ground-breaking AI-powered advertising campaign for special edition models
March 2024, Johannesburg – Audi South Africa proudly announces the launch of an innovative advertising campaign to accompany the introduction of its new range of special edition models that have been designed specifically for the South African market. Leveraging the power of artificial intelligence (AI), Audi has collaborated with renowned advertising agency Ogilvy SA and […]
Auto Trader’s new valuations solutions available now to all retailers to maximise performance
Monday 29th January 2024, London – To confidently adapt and respond to changes in today’s fast paced and increasingly nuanced retail market, Auto Trader has given all its retailer partners early access to its new data solution, Trended Valuations, as well as to newly enhanced Retail Check functionality. Both will be incorporated into advertising packages […]